Audit first
Use a website review to see what is working before changing everything.
Guide
Website redesign guide.
A redesign should improve more than appearance. It should improve structure, content, trust and usability.
Keep useful content
Good pages, reviews and rankings should be protected where possible.
Plan redirects
Old URLs need redirects if page addresses change.
Improve content depth
Service pages, FAQs, case studies and local proof can make the redesign more useful.
Test before launch
Mobile, forms, speed, metadata and redirects should be checked before launch.
Related help